The Fortune’s In Your Follow Up Feb 9, 2010 When was the last time your patients heard from you? While many dentists realize the value of referrals, few communicate with their patients on a regular basis. This results in lost referral opportuni... Read more
Your Patients' Online Expectations of Your Practice are Rising Feb 4, 2010 Consumer expectations will drive dentists to change the way they market online. Patients shopping for a dentist will not only expect you to have a website, they will also want to see what other inform... Read more
Jumping into Social Media is Like Your First Amalgam Filling Feb 2, 2010 I think every dentist can tell you a story about their first amalgam. Mine was in dental school of course. The whole restoration was probably about 1.5 mm, but it took the whole three hours. I have he... Read more
Marketing has Changed. But Some Things Stay the Same. Jan 28, 2010 Traditional marketing is dead. It died in 2009. Yellow pages were listed in Wired magazine’s article, “100 Things Your Kids May Never Know About”. Traditional marketing budgets for direct mail, newspa... Read more
Using Twitter to Obtain Maximum Impact for Your Dental Practice Jan 25, 2010 In a recent interview with Amit Singhal, Google smarty-pants, the veil over Google's methods for including Tweets in search results was slightly lifted. An article by Technology Review nicely reviewed... Read more
Choosing the Right Equipment Jan 8, 2010 Whether you are building a new office, remodeling an existing office, or simply making a change, the proper selection of equipment for your practice is important for your success and the operation of ... Read more
SEO in Social Media Jan 5, 2010 Everyone is striving to be at the top of search engines. Many Dentists think that this search engine optimization, or SEO, is only related to their website. The website is usually the main focus in a ... Read more
Why Your Dental Practice Needs a Website Dec 30, 2009 One common mistake dentists make is not having a website. Without a presence online, your practice is losing business. Period. Patients looking for a dentist are likely going to use a quick Internet s... Read more
Social Media for Dentists 101 Dec 21, 2009 By Jason Lipscomb, D.D.S. The great thing about using Social Media to market a dental practice is that you can really put yourself into your content. The different social media platforms allow you to ... Read more
Go Digital! Dec 17, 2009 As dentistry goes digital, we want you to be fully informed. We've compiled a list of common misconceptions about digital dentistry from our contributor, Kodak Dental Systems . Digital Misconception: ... Read more
10 Reasons Why Dentists Should Use Facebook Dec 14, 2009 By: Jason Lipscomb, D.D.S. Dentistry is one profession that has typically been the most forward thinking. Dentists are always looking for the next best thing, or the newest technology. This is why I a... Read more
Getting Your Practice Started Dec 2, 2009 Dr. Chip Faul, veteran dentist from Merritt Island, Florida, offers his lived-and-learned advice for Getting Started . New Graduate Dentists - In my humble opinion, a new graduate starting a practice ... Read more