Big changes in social media May 4, 2010 This is a wonderful time for dentists who use Social Media. Things they are a changing for the better. Dentists who have social media and internet profiles should have noticed some changes in the majo... Read more
Is Your Dental Practice Facebook Marketing Working? (Part Two) Apr 29, 2010 A growing base of patients who “like you” is another indicator your efforts are working. This means you have a population of patients who are likely seeing your name and face on a regular basis in the... Read more
Is Your Dental Practice Facebook Marketing Working? Apr 22, 2010 How will you know if your Facebook marketing efforts are paying off? This is a question many people are beginning to ask. One obvious indicator would be new patients entering your practice and saying ... Read more
Choosing the Right custom URL Apr 13, 2010 Ok, so social media is the new buzz word right now. Everyone is jumping on the bandwagon. All of the major brands are endorsing placement on Twitter an Facebook, and spending millions on their presenc... Read more
Which Makes More Sense - Tangible or Digital Marketing? Apr 8, 2010 There's no denying how important marketing on the web has become. However does that mean tangible forms of marketing should be ignored? Consider the fact that email marketing giants claim between 35% ... Read more
Real world duties for social media Apr 6, 2010 Chances are by now most of you know a little bit about social media. Hundreds of dentists are jumping on board every day. We receive dozens of invites to dental pages each day. You have tackled the fi... Read more
When to act like a social media "expert" and when not to Apr 1, 2010 Social media "experts" are popping up all over the place. They seem to use similar modalities when attracting clients, and many of them seem to use the same framework for their posts. It occurred to m... Read more
What Is Your (ROR) Return on Relationships? & Why It Matters … Mar 25, 2010 How much value do you derive from a referral? If you’ve long dismissed relationship marketing, you may want to reconsider. A few major shifts have occurred, creating the perfect recipe for referral an... Read more
Dentists - How To Police Your Online Reputation For Free (Really) Mar 18, 2010 More and more dental practices are encouraging patients to post testimonials or comments on public review sites. At the same time, one of the most common concerns I hear from doctors is, “How will I k... Read more
Facebook's latest revolution Mar 17, 2010 Facebook has begun to implement some new features to take the social media giant more mobile. Facebook states that there are over 100 million mobile users, and mobile users are twice as active as non-... Read more
Is Facebook The New Barometer For Referrals? Mar 12, 2010 Your Facebook success is a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come” marketing tactic—social media marketing is more like a ... Read more
Managing your Online Advertising Mar 9, 2010 The world of online advertising can be a scary place for dentists. Many choose to take matters into their own hands. They fail to realize that there is a science to online advertising, and using the r... Read more