How Your Body Language Affects Referrals Mar 4, 2010 Did you know our perceptions of others are based mainly on non-verbal or visual behaviors? In fact, some studies indicate approximately 55% of face-to-face communication is conveyed via body language.... Read more
Avoid social media pitfalls Mar 2, 2010 Many people say that dentists are slow adapters. I like to think they are cautious optimistic explorers. Sure social media is the new hot topic for dentists, but many are entering the arena very slowl... Read more
Is Facebook Fast Becoming The New Yellow Pages For Dentists? Feb 25, 2010 Every day we’re getting more and more invitations to join Facebook pages. People are jumping on board like the salmon’s rush … Will Facebook become the replacement for the yellow pages—or will it be m... Read more
A Picture is Worth 1,000 Patients Feb 23, 2010 A picture says a thousand words, and can get you a thousand patients. Social Media is built around sharing information. Sharing pictures is obviously a big part of this, but many dentists don't capita... Read more
Is Your Practice Due For A Checkup? Feb 18, 2010 When was the last time you heard a patient complain? We all know that too many complaints are a sign that things aren’t going well. However a practice that never hears complaints, or never hears much ... Read more
The Skinny on What's Out There in Social Media Feb 15, 2010 Every once in a while a dentist will ask me about other social media sites besides the big three, Facebook, Twitter, and LinkedIn. Although I do suggest working with the big three first, there are som... Read more
Bad Reviews...What Can I do? Feb 11, 2010 Oh no! You have a bad review on Google! What do you do now? The first thing to do is to not overreact. Many people feel that a bad review is a personal attack. Most bad reviews are posted by individua... Read more
The Fortune’s In Your Follow Up Feb 9, 2010 When was the last time your patients heard from you? While many dentists realize the value of referrals, few communicate with their patients on a regular basis. This results in lost referral opportuni... Read more
Your Patients' Online Expectations of Your Practice are Rising Feb 4, 2010 Consumer expectations will drive dentists to change the way they market online. Patients shopping for a dentist will not only expect you to have a website, they will also want to see what other inform... Read more
Jumping into Social Media is Like Your First Amalgam Filling Feb 2, 2010 I think every dentist can tell you a story about their first amalgam. Mine was in dental school of course. The whole restoration was probably about 1.5 mm, but it took the whole three hours. I have he... Read more
Marketing has Changed. But Some Things Stay the Same. Jan 28, 2010 Traditional marketing is dead. It died in 2009. Yellow pages were listed in Wired magazine’s article, “100 Things Your Kids May Never Know About”. Traditional marketing budgets for direct mail, newspa... Read more
Using Twitter to Obtain Maximum Impact for Your Dental Practice Jan 25, 2010 In a recent interview with Amit Singhal, Google smarty-pants, the veil over Google's methods for including Tweets in search results was slightly lifted. An article by Technology Review nicely reviewed... Read more