When was the last time you heard a patient complain? We all know that too many complaints are a sign that things aren’t going well. However a practice that never hears complaints, or never hears much feedback at all, may not be in good shape either.
Periodic surveys are an important component of any services marketing plan—especially a relationship-focused practice. Consider a third party service that will allow people to feel they can share openly and honestly. In general, electronic surveys seem to produce more detailed comments. Once you learn what patient’s value and enjoy most about your practice, you can leverage the information within your marketing plan.
Surveys allow you to learn what you are doing right, and what you may be doing wrong. What was the most valuable thing you’ve learned from surveys?
Rita Zamora is a relationship-focused dental marketer, specializing in referral marketing, patient relations, case acceptance and social media for general and specialty practices. Rita developed her referral marketing expertise working hands-on in specialty and general dentistry practices.