Choosing the Right custom URL Apr 13, 2010 Dental News Ok, so social media is the new buzz word right now. Everyone is jumping on the bandwagon. All of the major brands are endorsing placement on Twitter an Facebook, and spending millions on their presenc... Read more
Which Makes More Sense - Tangible or Digital Marketing? Apr 8, 2010 Dental News There's no denying how important marketing on the web has become. However does that mean tangible forms of marketing should be ignored? Consider the fact that email marketing giants claim between 35% ... Read more
Real world duties for social media Apr 6, 2010 Dental News Chances are by now most of you know a little bit about social media. Hundreds of dentists are jumping on board every day. We receive dozens of invites to dental pages each day. You have tackled the fi... Read more
When to act like a social media "expert" and when not to Apr 1, 2010 Dental News Social media "experts" are popping up all over the place. They seem to use similar modalities when attracting clients, and many of them seem to use the same framework for their posts. It occurred to m... Read more
What Is Your (ROR) Return on Relationships? & Why It Matters … Mar 25, 2010 Dental News How much value do you derive from a referral? If you’ve long dismissed relationship marketing, you may want to reconsider. A few major shifts have occurred, creating the perfect recipe for referral an... Read more
Dentists - How To Police Your Online Reputation For Free (Really) Mar 18, 2010 Dental News More and more dental practices are encouraging patients to post testimonials or comments on public review sites. At the same time, one of the most common concerns I hear from doctors is, “How will I k... Read more
Facebook's latest revolution Mar 17, 2010 Dental News Facebook has begun to implement some new features to take the social media giant more mobile. Facebook states that there are over 100 million mobile users, and mobile users are twice as active as non-... Read more
Is Facebook The New Barometer For Referrals? Mar 12, 2010 Dental News Your Facebook success is a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come” marketing tactic—social media marketing is more like a ... Read more
Managing your Online Advertising Mar 9, 2010 Dental News The world of online advertising can be a scary place for dentists. Many choose to take matters into their own hands. They fail to realize that there is a science to online advertising, and using the r... Read more
How Your Body Language Affects Referrals Mar 4, 2010 Dental News Did you know our perceptions of others are based mainly on non-verbal or visual behaviors? In fact, some studies indicate approximately 55% of face-to-face communication is conveyed via body language.... Read more
Avoid social media pitfalls Mar 2, 2010 Dental News Many people say that dentists are slow adapters. I like to think they are cautious optimistic explorers. Sure social media is the new hot topic for dentists, but many are entering the arena very slowl... Read more
Is Facebook Fast Becoming The New Yellow Pages For Dentists? Feb 25, 2010 Dental News Every day we’re getting more and more invitations to join Facebook pages. People are jumping on board like the salmon’s rush … Will Facebook become the replacement for the yellow pages—or will it be m... Read more