When to act like a social media "expert" and when not to Apr 1, 2010 Dental News Social media "experts" are popping up all over the place. They seem to use similar modalities when attracting clients, and many of them seem to use the same framework for their posts. It occurred to m... Read more
What Is Your (ROR) Return on Relationships? & Why It Matters … Mar 25, 2010 Dental News How much value do you derive from a referral? If you’ve long dismissed relationship marketing, you may want to reconsider. A few major shifts have occurred, creating the perfect recipe for referral an... Read more
Dentists - How To Police Your Online Reputation For Free (Really) Mar 18, 2010 Dental News More and more dental practices are encouraging patients to post testimonials or comments on public review sites. At the same time, one of the most common concerns I hear from doctors is, “How will I k... Read more
Facebook's latest revolution Mar 17, 2010 Dental News Facebook has begun to implement some new features to take the social media giant more mobile. Facebook states that there are over 100 million mobile users, and mobile users are twice as active as non-... Read more
Is Facebook The New Barometer For Referrals? Mar 12, 2010 Dental News Your Facebook success is a reflection of how much you talk about it. It’s important to note that Facebook is not a “build it and they will come” marketing tactic—social media marketing is more like a ... Read more
Managing your Online Advertising Mar 9, 2010 Dental News The world of online advertising can be a scary place for dentists. Many choose to take matters into their own hands. They fail to realize that there is a science to online advertising, and using the r... Read more
How Your Body Language Affects Referrals Mar 4, 2010 Dental News Did you know our perceptions of others are based mainly on non-verbal or visual behaviors? In fact, some studies indicate approximately 55% of face-to-face communication is conveyed via body language.... Read more
Avoid social media pitfalls Mar 2, 2010 Dental News Many people say that dentists are slow adapters. I like to think they are cautious optimistic explorers. Sure social media is the new hot topic for dentists, but many are entering the arena very slowl... Read more
Is Facebook Fast Becoming The New Yellow Pages For Dentists? Feb 25, 2010 Dental News Every day we’re getting more and more invitations to join Facebook pages. People are jumping on board like the salmon’s rush … Will Facebook become the replacement for the yellow pages—or will it be m... Read more
A Picture is Worth 1,000 Patients Feb 23, 2010 Dental News A picture says a thousand words, and can get you a thousand patients. Social Media is built around sharing information. Sharing pictures is obviously a big part of this, but many dentists don't capita... Read more
Is Your Practice Due For A Checkup? Feb 18, 2010 Dental News When was the last time you heard a patient complain? We all know that too many complaints are a sign that things aren’t going well. However a practice that never hears complaints, or never hears much ... Read more
The Skinny on What's Out There in Social Media Feb 15, 2010 Dental News Every once in a while a dentist will ask me about other social media sites besides the big three, Facebook, Twitter, and LinkedIn. Although I do suggest working with the big three first, there are som... Read more