Building a Successful Dental Team Dec 9, 2010 Dental News You may remember reading our post from a few months ago about Getting Your Practice Started . After completing the initial task of starting a practice, most dentists strive to reach their highest pote... Read more
The Importance of Safe Beam Technology Dec 2, 2010 Dental News On November 22, 2010, Walt Bogdanich and Jo Craven McGinty published a front page news article in the New York Times. The article was entitled “Radiation Worries for Children in Dentists’ Chairs.” The... Read more
Social Media Real Estate Jun 2, 2010 Dental News Think about the first thing you look at on any web page, or page in a book for that matter. Do your eyes focus on the small print? No, they immediately zoom to the picture or graphic. Then they scan t... Read more
Social Media Etiquette for Dental Professionals - Mind Your Post Frequency Jun 1, 2010 Dental News Would you send someone ten or twenty emails in a row? I’ve recently seen several examples of multiple Facebook business page posts blasted out one right after another. Twenty posts is far more than mo... Read more
Has Dental Marketing Gone To The Dogs? May 28, 2010 Dental News Gone are the days of treating consumers like targets. Businesses are beginning to realize that it’s better to build trust first and sell second. So, what does this mean for traditional dental marketin... Read more
A Case for Social Media May 27, 2010 Dental News Recently I have been seeing a lot of Facebook backlash from dentists. They are unhappy with the new privacy policies (which will be changing for the better). These dentists are often focusing on the p... Read more
Social Media/Website marketing for Dentists privacy concerns. May 18, 2010 Dental News As many of you have probably heard, Facebook is facing some real privacy concerns. They have made changes to the platform that have upset a large portion of the population. When I talk to dentists abo... Read more
Three “Must Have” Online Dental Marketing Tools May 13, 2010 Dental News Three hot online dental marketing tools are Facebook Pages, ratings, and video. Consider for a moment how important photos, ratings and video have become in the travel market. If it’s that important f... Read more
Social Media Marketing - A Real Life Example Of What (Not) To Do May 6, 2010 Dental News Social marketing is not for everyone. There are some individuals and businesses who don’t like Facebook and “don’t get” Twitter. Everyone is entitled to their opinion. However should a business still ... Read more
Big changes in social media May 4, 2010 Dental News This is a wonderful time for dentists who use Social Media. Things they are a changing for the better. Dentists who have social media and internet profiles should have noticed some changes in the majo... Read more
Is Your Dental Practice Facebook Marketing Working? (Part Two) Apr 29, 2010 Dental News A growing base of patients who “like you” is another indicator your efforts are working. This means you have a population of patients who are likely seeing your name and face on a regular basis in the... Read more
Is Your Dental Practice Facebook Marketing Working? Apr 22, 2010 Dental News How will you know if your Facebook marketing efforts are paying off? This is a question many people are beginning to ask. One obvious indicator would be new patients entering your practice and saying ... Read more